White Claw introduces Premium Vodka, Vodka + Soda lines
Vodka uses filtration process dubbed triple wave filtered
White Claw, a brand of The Mark Anthony Group of Companies, announced the launch of new White Claw Premium Vodka, a triple wave filtered vodka. The filtration process uses tremendous pressure equal to three 30-foot waves to create a vodka with distinctive taste, aroma, and smoothness, according to the company.
White Claw Premium Vodka takes advantage of a change in regulations that for years made vodka tasteless by law in America. The Alcohol and Tobacco Tax and Trade Board (TTB) required the spirit to be “without distinctive character, aroma, taste, or color,” so American vodka was engineered to be the same, neutral at best, the company says. In 2020, regulators changed the rules to allow for distinction. After years of work creating a remarkable filtration technology, White Claw is ushering in a new era in American vodka, it states.