The Kraken Rum, a brand of Proximo Spirits, announced entering the gold spiced rum category with its new release: The Kraken Gold Spiced Rum.

“As gold spiced rum occasions are now the highest among the rum category, we are proud to introduce this new offering from The Kraken, with a flavor profile all its own,” said Lander Otegui, senior vice president of marketing at Proximo Spirits, in a statement. “We are confident that this product will be ‘The New Gold Standard’ in spiced rum thanks to its superb taste that we know matches what our consumers are looking for.”