Event trucks typically are effective marketing vehicles (no pun intended) for a distributor or beverage producer, but their capacity beyond that has been traditionally limited. Yet, in the past few years, equipment manufacturers have been giving the trucks some added functionality, enabling beverage companies to kill two birds with one stone and save some money.
Isuzu Commercial Truck of America (ICTA) has been at the forefront of that concept. Last month, ICTA completed its 25th craft beer truck, designed to be both a delivery truck and beer dispensing system for events. The completion of this vehicle is about three and a half years following the initial debut of one it designed for Bottle Logic Brewing, Anaheim, Calif.