Launch coincides with Definitely Over 21 launch party at a retirement community
One year after the launch of HARD MTN DEW, the brand announced the release of HARD MTN DEW Livewire, the first-ever addition to the flavor lineup. HARD MTN DEW Livewire is a new twist on the classic soft drink with a jolt of orange citrus flavor, 5% ABV, no caffeine, no added sugars and 100 calories in each serving, the company says.
To celebrate the launch, HARD MTN DEW is once again shocking the world by hosting a Definitely Over 21 launch party at a retirement community in Florida.