The idiom two sides of the same coin illustrates the concept that something that is closely related also can be quite different. For the U.S. craft beer market, the difference between retail performance and on-premise sales illustrates how the recovery that craft beer has experienced since the pandemic remains nuanced.

 Brian Sudano, managing partner at New York-based Beverage Marketing Corporation (BMC), notes that success within craft beer taprooms has lifted the craft market.