Whether it’s looking to support the local economy, support their community or reduce their carbon footprint by purchasing local foods, Americans have made their affinity for farmers markets known as these markets proliferated across the United States. According to the Farmers Market Coalition, farmers markets went from fewer than 2,000 in 1994 to more than 8,600 currently registered with the USDA. Americans support of local extends beyond farmers market. A niche segment in the beer market, hard ciders have found favor with consumers, particularly among regional brands.

“Local and regional cideries are driving growth in the hard cider market,” says Grace Wood, senior analyst at New York-based IBISWorld.