When doing the shopping for a family of four, I try to keep everyone’s wants in mind for a special treat each weekly. However, as the primary shopper, my main goals when purchasing food and beverages have been to buy products that are not only nutritious, but also quick to make or consume. Based on an annual survey with Pollock Communications and Today’s Dietitian, it seems as though convenience as well as affordability are driving food and beverage shopping patterns for many of today’s consumers.
With responses from 757 registered dietitian nutritionists (RDNs), the “What’s Trending in Nutrition” survey identifies insights from nutrition experts on what they think consumers will value in 2023, top grocery shopping concerns as well as Top 10 superfood predictions.