Powerade announced an all-new formula and new-look packaging at retail this year. Powerade’s new formula now comes with 50% more electrolytes compared with competitive sports drinks. The formula also includes vitamins C and B.
To complement the new formula, Powerade refreshed its packaging with a bold new look, featuring vibrant flavor colors on label to create an eye-catching lineup at retail shelves and prominently features “50% More Electrolytes” for consumers to see, the company says. Powerade’s innovation now is available in stores nationwide and online and will continue to come in 20- and 28-ounce bottles featuring several flavors including Mountain Berry, Fruit Punch, Grape, Orange, White Cherry, Lemon-Lime and Strawberry Lemonade.