American Olympic diver Greg Louganis is considered by many to be among the greatest divers in the sport thanks in part to the four gold medals that he won at the 1984 and 1988 Summer Olympic Games. In the beverage market, manufacturers are striving for gold as they dive into the plethora of solutions that are fueling functional beverage performance in the name of health and wellness.
“The beverage space has been the market to dive into whether it’s the addition of new functional ingredients or bringing in global flavors, the natural market and its innovation have been leading the beverage market,” says Haleigh Resetar, corporate communications specialist at SPINS, Chicago. “Many consumers are looking for products that are lower in sugar, without dyes, and containing natural flavors when it comes to their beverages; all being driven by this pursuit of overall health and wellness.