Regarded as one of the greatest point guards of all-time, former NBA basketball player Earvin "Magic" Johnson went on to become a successful businessman after his final retirement from the L.A. Lakers in 1996. Johnson, who today runs Magic Johnson Enterprises, a conglomerate company with an estimated net worth of $700 million, is quoted for having said: “Research your idea. See if there's a demand. A lot of people have great ideas, but they don't know if there's a need for it. You also have to research your competition.”
In the world of packaging materials, experts note that there is a definite need, and continual demand for shrink and stretch labels from the food and beverage industry.