Molson Coors, DraftKings unveil ‘High Stakes’ ad for Super Bowl LVII
Fans can enter for a chance to win from a $500,000 prize pool
Chicago-based Molson Coors Beverage Co. unveiled a Coors Light and Miller Lite “big game” commercial with real money on the line.
Through Molson Coors’ agreement with DraftKings, fans have a free chance to win big money by predicting every detail of what will happen during the beer giants’ commercial — the first Super Bowl ad in more than 30 years, the company notes. The High Stakes Beer Ad’s $500,000 prize pool is the largest for any free-to-play non-sport contest offered in DraftKings’ history, it says.