Natural, zero-calorie solutions on the rise for energy formulations
Given the demand for ingredients that support cognitive health and energy enhancement, ingredient suppliers caution that formulation is more complicated than simply adding into the formula.
“Functional ingredients like vitamins, minerals, caffeine, ashwagandha and L-theanine may deliver physical or mental benefits, but often present flavor challenges such as bitterness, astringency, metallic notes and other off flavors,” says Carla Saunders, senior marketing manager for high-intensity sweeteners at Cargill, Wayzata, Minn. “On top of all these hurdles, consumers are also looking for reduced, no-added or no-sugar products, formulated without artificial sweeteners, adding more complexity to flavor formulation.”