Busy lifestyles prompt need for cognitive, energy inducing ingredients
Adaptogens, nootropics usage on the rise in beverage formulas
When describing her love for yoga, actress Julia Stiles is known to have said: “It slows me down. My brain and body can go into overdrive. Yoga teaches me to focus on the moment and not get ahead of myself.” Although Stiles has found a way to channel that overdrive to her benefit, many Americans are feeling the effects of an overworked brain and are searching for solutions to bring about more focus in their day-to-day life.
“Technology has sped up lives, putting the brain into overdrive,” says Maria Stanieich, marketing manager at Kyowa Hakko USA, New York. “Our schedules are busier, our task lists are longer, and our lives are on-the-go like never before ― we are asking a lot of our brains and of our cognitive health. Like the body’s other organs, the brain needs fuel to function at its best. This demand has highlighted how critical cognitive health and energy support products are in today’s consumer landscape.”