A popular song at dances and even weddings, Stevie Wonder’s “Signed, Sealed, Delivered, I’m Yours,” tells the tale of a man who left his love and hopes to win her back. In the direct-to-consumer (DTC) world, the words “signed, sealed, delivered” is less about matters of the heart and more about matters of regulation.
In late 2022, Sovos ShipCompliant and the American Craft Spirits Association announced the inaugural Direct-to-Consumer Spirits Shipping Report, which revealed that eight in 10 regular craft spirits drinkers want the ability to buy craft spirits and have them shipped to their home. Although craft spirit consumers might be interested in DTC, the report highlights the limited opportunities they have to do so.