Breakthru Beverage Group, New York, announced that it has signed an agreement to acquire California-based Wine Warehouse, further expanding the company’s footprint to the largest U.S. beverage alcohol market. Once the deal is completed, which is expected this spring, Wine Warehouse will join the Breakthru Beverage family and begin to integrate many of the company’s resources and capabilities to enhance service to partners and grow the California market.
“We intend to make significant investments and be a competitive force in the market,” said Tom Bené, Breakthru Beverage Group President and CEO, in a statement. “Breakthru has built a consistent and scalable business that makes us a very attractive partner to both suppliers and customers nationwide. We will bring a consumer-led approach as we unite the expertise of the California team with the culture, scale and capabilities that Breakthru can provide to grow the business.”