In 2018, then-up-and-coming country singer Morgan Wallen released the song “Happy Hour.” In the song, Wallen recalls all the moments that led to the end of a relationship with a stuck-up girl, and how he eventually decides to drink in celebration of the relationship being over. He sings, “Girl, I know a breakup ain’t supposed to be fun, But I’m here at happy hour, happy-hours is done.”
Similarly, Carrollton, Texas-based BuzzBallz, a ready-to-drink (RTD) mixed drink and cocktail company, is aiming to change the way consumers view happy hour — in a slightly different way.