Chilled beverage mixers available Jan. 23 in 3 flavors
Simply, a brand of Atlanta-based The Coca-Cola Co., will expand its portfolio with the brand’s first-of-its-kind mixology assortment: Simply Mixology. The new lineup is a nod to the growing demand for elevated chilled beverages in the mixers category as noted in Chicago-based Mintel’s 2022 insights titled A Year of Innovation on RTD, Wine and Spirits. This is coupled with the increasing popularity of the sober curious movement and Dry January.
Beginning Jan. 23, Simply Mixology will be available in three flavor ― Strawberry Guava Mojito, Lime Margarita and Peach Sour ― which were carefully selected based on consumer and industry trends.