New zero-sugar soft drink well-received in consumer preference testing
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced a new and improved Pepsi Zero Sugar. The company also is giving consumers the opportunity to redeem up to 10 million free Pepsi Zero Sugars starting during the NFL Playoffs through the Super Bowl.
The upgraded Pepsi Zero Sugar recipe uses a new sweetener system to land a more refreshing and bolder taste profile than the previous Pepsi Zero Sugar varietal, it says.