Two Roads Brewing Co. unveiled its first-ever, portfolio-wide packaging refresh – one that speaks to a more consumer packaged goods (CPG)-oriented approach to the brewer's brand, shelf presence and marketing support, the company says.
Retaining its iconic, fan-favorite crossed-arms logo, every Two Roads can, bottle and box now showcases a stronger master-brand architecture, greater emphasis on its sub-brands and styles, and a more modernly clean approach to design. While Two Roads’ original packaging helped establish the brand as a household name among discerning craft fans, the new design instills more consistency across all lines and products, enabling Two Roads to make a stronger, more unified statement on shelf, the company says.