PRIME, a global lifestyle beverage brand founded by entrepreneurs and influencers Logan Paul and KSI, announced its expansion into a new beverage category with the launch of PRIME Energy.
The ready-to-drink energy line marks the brand’s third product in its portfolio, which launched in January 2022 with the flagship beverage PRIME Hydration. PRIME Energy is available in five flavors, all of which contain 200 mg of caffeine and zero sugar, the company notes.