PepsiCo, Purchase, N.Y., announces the launch of STARRY, a lemon lime-flavored carbonated soft drink bursting with lemon lime flavor that delivers a crisp, refreshing bite, the company says. STARRY in Regular and Zero Sugar versions is available now at U.S. retailers and foodservice outlets nationwide.
The demand for lemon lime-flavored soda is on the rise, with category growth accelerating since 2019, the company says citing internal studies as well as data from Chicago-based Information Resources Inc. (IRI) for the fiscal years of 2017-2021.