Brown-Forman completes acquisition of Diplomático Rum brand
Brown-Forman Corp., Louisville, Ky., announced that it has completed its acquisition of the Diplomático Rum brand and related assets from Destillers United Group S.L. (Spain). The company announced its agreement to purchase the brand in October 2022, giving Brown-Forman an entry into the growing super-premium-plus rum category.
“Brown-Forman’s super-premium portfolio continues growing to meet the preferences of global spirits consumers,” said Lawson Whiting, president and CEO at Brown-Forman, in a statement. “Today, we’re pleased to officially welcome more than 100 new employees to Brown-Forman as we close on our acquisition of the Diplomático Rum family of brands, and add the No. 1 super-premium and ultra-premium rum to our portfolio.”