La Société des Vins et Eaux de Vie (SVE), a custom cognac maker established in the Charente region of France in 1830, announced the release of a new liqueur: Honey & Co., in partnership with musical artist Rauw Alejandro.
Honey & Co., also referred to as “MÃS MIEL,” which means “more honey” in Spanish, is a partnership between Rauw’s love of honey and its significance to his music career with SVE’s aspirations to constantly craft exciting new products, the company says. The Puerto Rican-born icon has long praised honey for its natural medicinal benefits, drinking his own special concoction of honey, tea and ginger to soothe his singing voice before performances, it notes.