One of the more whimsical announcements with the transition of the new year is when Pantone announced the upcoming Color of the Year. For 2023, the global color expert named Viva Magenta 18-1750, a vibrant shade in the red palate, as the signature color that we are sure to see in home décor, clothing, makeup, and maybe even food and beverage creations and packaging.
In a release announcing the color, Pantone stated: “Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”