Keurig Dr Pepper, Nutrabolt announce strategic partnership
Keurig Dr Pepper Inc. (KDP), Burlington, Mass., and Frisco, Texas, and Nutrabolt announced a strategic partnership, including a definitive agreement for a long-term sales and distribution arrangement that leverages KDP’s go-to-market capabilities and a equity investment that enables KDP to participate in the value creation upside expected to be created through the strategic partnership, the company says. The equity investment is expected to close by year-end.
Nutrabolt is a rapidly growing, global active health and wellness company with a portfolio of brands, including C4 Energy, one of the fastest-growing performance energy drink brands in the United States; C4 Pre-Workout, a pre-workout brand; and XTEND, a post-workout recovery brand.