Seven-year-old Tariq, better known as the “Corn Kid,” became an instant meme after a video of him professing his love for corn during a New York food festival went viral. The Gregory Brothers, a band that specializes in comedy music, remixed the interview and turned it into a song, which gained popularity on TikTok and YouTube. Tariq says, “It’s corn / A big lump with knobs / It has the juice (it has the juice) / I can’t imagine a more beautiful thing.”
Although corn juice isn’t a chart-topping, best-selling variety in the juice category — at least, not according to data from Chicago-based Information Resources Inc. (IRI) — bottled juices like apple juice and lemonade have seen dollar increases of 9.8% and 11.6%, respectively, in the 52 weeks ending Oct. 2.