Pepsi unveils holiday campaign featuring a ‘Dirty Soda,’ Lindsay Lohan and Santa
Brand invites fans to join the ‘naughty list’ with chance to win cash for holiday gifts
With the holiday season in full swing, Purchase, N.Y.-based PepsiCo unveiled its new holiday campaign featuring Lindsay Lohan and Santa inviting fans to try a surprising and naughty new twist on an old tradition with the introduction of Pilk and Cookies.
For those new to Pilk, it’s a drink that combines the crispness of Pepsi with the subtly sweet and creamy taste of milk, traditionally topped with creamer, and it pairs perfectly with cookies, the company says. Known in pop culture as a "dirty soda," this trending combination has grown over several decades and has recently gained viral fame on TikTok, it notes.