To illustrate to children the concept of metamorphosis within the animal community, educators often show the lifecycle of the frog as it evolves from the frog eggs, to tadpoles that live in the water, to a froglet with the growth of its legs and arms, and finally a frog as its tail shrinks and its lungs and back legs develop.
The beverage market is going through its own metamorphosis as brand owners are entering new categories and are turning to contract manufacturers to support these new endeavors.