NielsenIQ launches omnichannel sales data for small, emerging brands
New Byzzer platform provides single view of online, in-store, delivery and pickup performance
Byzzer by Chicago-based NielsenIQ, a data intelligence platform developed to help emerging brands drive growth and win market share, announced the availability of omnisales data for users of its platform.
The new reporting functionality provides emerging — small and mid-sized — brands with the intelligence they need to navigate the challenges of omnichannel behaviors and shopping, it says.