First published in London by Chapman & Hall in 1843 and illustrated by John Leech, the novella by Charles Dickens, commonly known as “A Christmas Carol” recounts the story of Ebenezer Scrooge, an elderly miser who is visited by the ghost of his former business partner, Jacob Marley, and the spirits of Christmas Past, Present and Future. After their visits, Scrooge experiences an “awakening,” transforming into a kinder, gentler man.
When it comes to real world transformations, we saw the COVID-19 pandemic illuminate consumer interest in vitamins and minerals. Experts note that more of today’s consumers are awakening to “better-for-you” (BFY) beverage trends as they continue to seek drinks that provide fortification.