With the holiday season in full swing, friends and family might be more inclined to upgrade their food and beverage choices while they celebrate. When it comes to the super-premium wine and spirits markets, demand for these products have remained intact throughout the year. However, with inflation impacting consumers’ pocketbooks what does that mean for super-premium wine and spirits going forward?
Stephen Rannekleiv, global strategist of beverages for Rabobank, addressed just that in a recently released report titled “What Would a Recession Do to Superpremium Wine and Spirits Consumption in the US?”