Pure Leaf, Hallmark Channel partner through new holiday film
Tea brand, TV channel set to celebrate film release with limited-edition Merry Mint iced tea
Pure Leaf Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, announced a partnership with the Hallmark Channel to bring the brand’s “No is Beautiful” campaign message to movie-lovers through a new holiday film “Christmas Class Reunion.” Merry Mint, a limited-edition, mint-flavored Pure Leaf Iced Tea, will simultaneously launch through a social media giveaway for consumers to enjoy while watching the film.
Premiering Dec. 10 (8 p.m. ET/7 p.m. CT) on the Hallmark Channel, the new film will showcase a scene with a powerful “no” moment that creates space for the lead character, Noelle, to say “yes” to spending time with friends and family during the holidays.