Social media has evolved from its early days in which college students alerted their friends that they were in the library or simply posted a picture with friends without even tagging them. Now social media offers ways for marketers to connect deeper with their consumers.
These connections are thanks to the amount of time people spend on social platforms. According to GWI’s report titled “Social media in the US,” social media users in America spend an average of 2 hours and 18 minutes on social media a day. This is based on GWI USA information, which surveys more than 20,000 Internet users in the United States aged 16 and older.