In the 2004 film “Napoleon Dynamite,” quirky teen Napoleon (played by Jon Heder) embarks on a mission to help his new friend win the class presidency. Set in a small, Idahoan town, scenes depicting dairy farms and milk are strong throughout the film, especially because Napoleon is a member of the Future Farmers of America (FFA). In one scene at school, Napoleon approaches fellow classmate, Deb, and comments on her drink of choice: 1% milk. He suggests she “could totally be drinking whole” if she wanted to.
Although we don’t know whether Deb ever made the switch to whole milk, recent data shows us what kinds of dairy drinks and alternatives consumers are opting for — and which kinds they aren’t favoring.