Big Shock! Taps Ardagh Metal Packaging for Call of Duty special-edition can
Czech energy drink Big Shock! has deployed Ardagh Metal Packaging’s new H!GHEND technology as part of a special-edition can to mark the launch of combat game Call of Duty: Modern Warfare II.
Big Shock! aims to attract young (18-35) gaming fans who are pumped for the new Call of Duty release and want to stay sharp while playing, the company says. In an exclusive beverage tie-in within the Czech Republic and Slovakia, Big Shock! released a limited-edition 500-ml can, featuring the game’s military-style green and black styling all over the pack, including the end.