The active gaming experience company Activate allows kids and adults a chance to test their physical and mental agility across its variety of unique rooms. With varying degrees of difficulty for each game, no one needs to worry about a task being too hard, allowing for everyone to engage with the platform, the company notes in its video demo. This all-inclusive mentality remains relevant to active nutrition consumers who are seeing more consumers engage in the community across all stages of life and lifestyle.
“More and more, consumers are actively seeking out protein-forward beverages, as they take an increasingly proactive approach to holistic well-being,” says Micah Greenhill, marketing director of beverage for ADM, Chicago. “This is particularly true, as the active nutrition space continues welcoming consumers from varying life stages and lifestyles.