The Boston Beer Co. rewarding beer drinkers named Sam Adams ― or anything close
Craft beer brand offers to pay for cost of Samuel Adams beer in honor of Founding Father’s 300th birthday
To celebrate the 300th birthday of colonial firebrand Samuel Adams on Sept. 27, The Boston Beer Co., Boston, will cover the cost of a Samuel Adams for people named Sam, Samuel or Samantha Adams ― or anything close. If you're a Samir or a Samara or an Adam, that counts too, it says.
Boston Beer’s founder and brewer Jim Koch, an unofficial founding father of craft beer, always wished he could share a beer with Samuel Adams, the company notes. Now, Koch is footing the bill for 300 fortuitously named winners to toast one of the founding fathers of America on his 300th birthday, it adds.