Founders of Honest Tea return to bottled tea business
Just Ice Tea hits shelves this month at retailers nationwide
Co-founders of Honest Tea Seth Goldman and Barry Nalebuff announced their return to the bottled tea business alongside celebrity Chef Spike Mendelsohn with the launch of Just Ice Tea, a ready-to-drink organic iced tea brand focused on sourcing simple ingredients and Fair Trade Certified teas and sweeteners. The organic tea line will hit shelves nationwide beginning this September and is the latest addition to Eat the Change, the planet-friendly snack (and now beverage) company founded by Goldman and Mendelsohn in 2020.
The news for Eat the Change’s expansion into the bottle tea space follows The Coca-Cola Co.’s May announcement that it would discontinue Honest Tea this fall. Goldman and Nalebuff founded Honest Tea in Bethesda, Md., in 1998.