Report finds significant market growth in spirits-based ready-to-drink segment
Poll data identifies consumer preferences driving RTD market
A research report analyzing the rapid growth of spirits-based ready-to-drink (RTD) cocktails and consumer RTD preferences was issued today by the Distilled Spirits Council of the United States (DISCUS), Washington, D.C.
The report, which is based on a recent consumer survey conducted by Public Opinion Strategies (POS) and economic data from DISCUS and IWSR Drinks Market Analysis found that premixed cocktails, which include spirits-based RTDs, were the fastest growing spirits category in both revenue and volume in 2021. Nearly two-thirds of survey respondents consider themselves to be a regular or occasional consumer of RTD beverages.