CLEAN Cause, Macklemore partner for limited-edition cans
CLEAN Cause announced an exclusive can collection in honor of National Recovery Month. CLEAN Cause released 1,200 limited-edition cherry lime flavored cans featuring an exclusive label designed by the brand’s Creative Director, Grammy Award-winning singer/songwriter Ben Haggerty, better known as Macklemore, with 100% of proceeds going to recovery housing scholarships.
The exclusive cherry design is inspired by Macklemore’s golf and lifestyle brand Bogey Boys, and the singer’s personal recovery journey. Earlier this year, CLEAN Cause named Macklemore as the brand’s first-ever Creative Director and celebrity investor to bring an inspired vision to the brand’s mission. The partnership brought together CLEAN Cause, a beverage company on a mission to support individuals in recovery, and Macklemore, who has long been an advocate for the power of recovery and candid about his struggles with substance abuse. CLEAN Cause donates 50% of its net profits (or 5% of net revenues, whichever is greater) to funding recovery housing scholarships.