Retiree Andrew Whitworth gives consumers a look at Pepsi 18 Week Pack
Football is back, and Pepsi is proving to fans everywhere that football watching is #BetterWithPepsi with the debut of its latest innovation: the Pepsi 18 Week Pack, a tiny home that one grand-prize winner will have the chance to live in for all 18 weeks of the 2022 NFL season. The Pepsi 18 Week Pack takes game days to an entirely new level, ensuring everything you need for a marathon day of football is within reach, the company says.
“With the new NFL season getting underway, we knew we had to show up for football fans with new ways to innovate around their football watching experience. Tapping into the ‘Tiny Home’ phenomenon ― something that is typically a shrine to minimalism ― we turned a pack of Pepsi into a truly immersive experience of unapologetic football fandom, tricking it out from the floor to the ceiling with the best possible football watching experience,” said Todd Kaplan, chief marketing officer for Pepsi, in a statement. “With the launch of our Pepsi 18 Week Pack, we are excited to expand upon the various football viewing innovations we have launched over the years ― from the Pepsi Gametime Fridge TV to the Pepsi Turkeytron ― as we are always looking for new ways to help fans enjoy their football watching more unapologetically. The Pepsi 18 Week Pack is outfitted with turf carpet, field-goal themed décor, a football shaped ottoman to heat and store your favorite eats, a Pepsi Gametime Fridge TV, bleacher seats, and so much more ― all right at one lucky fan’s fingertips, beside a season long supply of ice-cold Pepsi Zero Sugar. It truly is unlike anything else.”