Coca-Cola FIFA World Cup 2022 campaign features new variations of packaging
As football fans prepare for the kick-off in November, Coca-Cola is celebrating the journey of each fan through the real magic of the FIFA World Cup. With the majority of fans unable to travel to Qatar for the FIFA World Cup 2022, Coca-Cola will deliver the electric atmosphere of the tournament directly to their home through retail activations, including premium items and new variations of packaging which highlight country colors and shared promises.
Packaging will include the authentic Coca-Cola white, red and black, team color graphics, the FIFA World Cup sponsorship logo, and more. To support its Believing is Magic FIFA World Cup 2022 campaign, Coca-Cola will produce 20 unique global “promises” that will be on display across packaging and additional creative activations.