From best to better: Truly Hard Seltzer optimizes entire portfolio
New campaign features real fruit flies to show real fruit juice
Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced that it is optimizing its entire portfolio of more than 30 flavors using real fruit juice. During the course of a year, the company researched and developed its seltzers to increase sessionability for a cleaner, more refreshing taste profile, it notes.
Truly says the effort is “on par” with its late 2019 reformulation, which contributed to more than two years of share gains. Original mix packs of Truly Hard Seltzer, which include Citrus, Berry and Tropical flavors, made with real fruit juice already are rolling out. The company notes that packs like Lemonade, Margarita, Punch and Tea “have always included real fruit juice, but have been improved to give drinkers the juicy, refreshing experience they’re looking for.”