As consumers crave a sense of agency over their lives, Chicago-based Mintel’s “Global Food & Drink Trends 2022” report notes that, in times of uncertainty, shoppers will consider how their purchases contribute to not only protecting their individual well-being, but also that of the planet. “Consumers will be looking for clear and reliable guidance that a product will meet their ingredient preferences, moral values and/or health priorities,” it states.
Meanwhile, as the plant-based milk category has exploded, Roxana Saidi, founder and CEO of Brooklyn, N.Y.-based Táche, set out to create a more sustainable alternative-milk brand.