In her 1980 hit “9 to 5,” country music icon Dolly Parton sings about tumbling out of bed and pouring herself “a cup of ambition,” a.k.a. a cup of coffee, before heading to work for the boss man. A cup of ambition is often the way many folks like to jumpstart their day, whether it be made at home with a trusty coffee pot or by a barista in a trendy shop — though recently many consumers are opting for ready-to-drink (RTD) options at home.
Sally Lyons Wyatt, executive vice president and practice leader at Chicago-based Information Resources Inc. (IRI), notes that coffee, not including RTD or refrigerated beverages, has seen a growth online and with single-serve pods.