BioSteel signs up-and-coming hockey star Connor Bedard
Bedard to be featured alongside #TeamBioSteel athlete Connor McDavid
BioSteel Sports Nutrition Inc., Toronto, announced the latest addition to #TeamBioSteel with the signing of Connor Bedard, a rising hockey star and top prospect for the 2023 NHL Draft. Bedard intends to promote BioSteel through events, social media, trade marketing, and more as he supports his daily hydration routine with the brand's lineup of zero sugar sports drinks. He will frequently be featured alongside fellow #TeamBioSteel athlete Connor McDavid, who he grew up watching and will join on the ice later this summer at the annual pre-season BioSteel NHL Camp.
Connor’s signing highlights the brand's commitment to supporting the daily hydration needs of the next generation of athletes and the critical role of hydration in achieving top performance both on and off the ice.