The Lagunitas Brewing Co. debuts first-ever global packaging redesign
The Lagunitas Brewing Co. announced a packaging redesign across its portfolio of brands. The fan-favorite Lagunitas dog is now front-and-center on all cans, bottles and packs that will hit shelves beginning in October.
“We scrutinized our existing packaging and determined we needed our look to better match the quality of our great brews,” said Paige Guzman, Lagunitas’ chief marketing officer. “We refreshed our packaging design to build consistency across formats and brands, and to feature the Lagunitas dog in a bigger way. The new designs reflect the personality of the brews and brings in the playful, original style that Lagunitas is known for, as well as gives shoppers a sense for what they would experience if they picked up a Lagunitas brew.”