Capri Sun cuts sugar across juice drinks portfolio
Monk fruit concentrate helps brand reduce sugar by average of 40%
Capri Sun, a brand of Kraft Heinz Co., Chicago, announced the roll-out of its original juice drink pouches with an average of 40% less sugar than the current product. Each single serving now will have on average, 8 grams of total sugars and 5 gram of added sugars. All flavors will hit retailer shelves this August in new packaging highlighting the reduction.
Capri Sun spent several years perfecting the reformulation to achieve a significant decrease in sugar while maintaining the iconic, delicious taste synonymous with Capri Sun, it says. Still with a taste kids love, the major unlock was using monk fruit concentrate, a natural sweetener that is gaining popularity in the food and beverage industry, it adds.