Rémy Martin teams up with Usher for limited-edition bottle, NFT
Musical artist, cognac brand launch Usher x Rémy Martin 1738: A Taste of Passion global campaign
Rémy Martin, Cognac Fine Champagne, and Grammy award-winning musical artist Usher have teamed up to launch the Usher x Rémy Martin 1738: A Taste of Passion global campaign, featuring a limited-edition bottle and NFT, whose design was inspired by A.I. integrated technology. The new Rémy Martin 1738 Accord Royal bottle entitled “Usher x 1738 A.I. Powered,” touts a new-age bottle design and is coupled with the debut of “A Taste of Passion Experience”― a multi-sensory, immersive experience that will accompany Usher’s My Way Las Vegas Residency.
“For nearly 300 years, excellence has been at the core of Rémy Martin, and through this partnership we’ve reached an incredible milestone, where we see brilliance breakthrough at the intersection of art, fine cognac, and technology,” said Amaury Vinclet, global executive director of Rémy Martin, in a statement. “As a brand that has been a long-time collaborator with Usher and shares the same values, we are proud to have him launch the first limited-edition bottle design for Rémy Martin 1738 Accord Royal. This bottle is a first for the spirits industry in how the technology was used and gives spirits aficionados and Usher fans alike a rare collectible they’ll treasure forever.”