Distributor sales reps have long been weighed down by manual tasks, administrative work and mundane processes. Most of a representative’s time is spent taking inventory, customizing and entering orders, and sometimes chasing payments, often standing around waiting for retailers to write a check.
By digitally connecting distributors to retailers, distributor salespeople have reallocated their time and reimagined how they approach their retail accounts. According to insights from Eagle Rock Distributing Co., live sharing of retail data, eCommerce and cloud technology gives sales reps the power to reallocate as much as three-fourths of their time to do what they do best: guiding retailers to grow their business and move product.